Coffee Collection Series
Unified branding materials for specialty coffee shop - from AI prompts to batch production workflow.
Project Overview
Client
Artisan Coffee Co.
Industry
Food & Beverage
Project Type
Brand Identity & Marketing
Timeline
2 weeks
Artisan Coffee Co. needed a complete set of marketing materials that would maintain visual consistency across their three locations. The challenge was creating a cohesive brand experience that could work across different formats - from in-store posters to social media content - while highlighting their premium coffee offerings.
Design Workflow
Define Theme & Strategy
Selected 3 signature coffee bean varieties (Ethiopian, Colombian, Brazilian) and 2 key flavor profiles (bold, smooth). Established a warm, earthy color palette with beige (#F5DEB3) and deep brown (#8B4513) as primary colors. Researched target demographic of coffee enthusiasts aged 25-45 who value quality and craftsmanship.
Key Decisions:
- Focus on premium, artisanal positioning
- Emphasize natural, organic aesthetic
- Create modular design system for scalability
AI Prompt Development
Crafted specific prompts for each coffee variety and marketing material type. Used consistent style descriptors to maintain visual coherence across all generated assets.
"Premium coffee [VARIETY] marketing poster, warm earthy tones, beige and brown color palette, artisanal aesthetic, coffee beans texture, elegant typography, professional photography style, cozy coffee shop atmosphere"
Batch Production
Generated multiple variations for each coffee variety and format. Created a systematic approach to ensure consistency while allowing for creative variation within the brand guidelines.
AI Prompts Used
Ethiopian Coffee Poster
"Premium Ethiopian coffee marketing poster, warm earthy tones, beige and brown color palette, artisanal aesthetic, coffee beans texture, elegant typography, professional photography style, cozy coffee shop atmosphere, floral notes highlight"
Social Media Template
"Instagram post design for coffee shop, square format, warm brown and beige colors, coffee cup photography, artisanal branding, clean typography, lifestyle aesthetic, morning coffee vibes"
Menu Insert Design
"Coffee menu insert design, A5 size, premium coffee varieties, elegant layout, warm color scheme, coffee bean illustrations, readable typography, professional cafe branding"
Results Gallery
Ethiopian Coffee Poster
Social Media Post
Menu Insert
Branding Materials
Project Results
Key Takeaways
- Consistency is key: Using a master prompt template ensures visual coherence across all materials while allowing for creative variation.
- Batch production efficiency: Creating multiple variations in one session saves time and maintains design momentum.
- Strategic color palette: Limiting to 2-3 core colors creates a strong brand identity that works across all touchpoints.